HubSpot works
better in Briefton.
Sales should sell. Briefton frees the time to focus on the customers and leads.
Your assistant, coach, and CRM — in your pocket.
Clean CRM · up to ten customer-hours back per week · €79 per seat / month
Most CRMs are filing cabinets.
They demand work. They don't do any. Reps end up typing the week, not selling it.
Reps spend six hours a week typing into HubSpot.
They type what they remember on Friday afternoon. Most of it is wrong. The rest is missing.
Pipeline reports show what reps wrote down.
Not what customers said. Managers forecast against fiction and find out at the end of the quarter.
Every meeting begins with a scroll through old notes.
Reps walk in half-prepared. They re-ask what was already answered. Customers notice. Customers remember.
A promise made in March is forgotten in June.
The buyer remembers. The rep doesn't. Trust costs more to rebuild than it did to earn.
A small city, six districts.
We built Briefton like a place because sales already feels like one — meetings, briefings, archives, deliveries. Each district is a real surface in the product.
Briefton
The City of Sales · fig. 02
The Square
manager dashboardReal pipeline state. Deals at risk. Coaching moments. Built from what was actually said on calls, not what got typed.
The Almanac
eighteen-month memoryEvery promise, name, and objection that mattered. Searchable. Quoted back when the buyer raises it again in October.
Your AI colleague
the brief authorChief writes the brief before each meeting. Drafts the write-back after. Doesn't speak unless something is worth saying.
The Wire
whatsapp deliveryBriefs and approvals run on WhatsApp. No new app. No new login. No new tab to forget about by Wednesday.
Annual rituals
customer touchpointsA printed postcard in spring. Cookies in December. Small, human, on time — because the Library remembered the address.
The Export
your data, your CRMEverything writes back to HubSpot in native fields. Cancel anytime. The Harbor stays open. Nothing is held hostage.
Connect once. Brief before. Write back after.
No migration. No new tool to learn. Reps keep doing what they were doing, minus the typing.
Connect
Briefton reads your HubSpot in one click. No new system to learn. No data to migrate. Permissions are read-first; nothing writes until you say.
Brief
Thirty minutes before each meeting, Chief sends a 150-word brief on WhatsApp. Who you're meeting, what was last said, what to ask, what to skip.
Write-back
After the call, Briefton transcribes, finds what changed, and proposes the CRM updates. You approve on WhatsApp. Briefton commits to HubSpot in native fields.
Seven small claims.
The buyer believes small claims and discounts big ones. So we kept the list short and the sentences shorter.
Reads the room
Pulls signal from email, calendar, and call transcripts. The brief reflects the actual relationship, not the CRM stub.
Writes itself
Deal stage, next step, decision-makers, objections — Briefton drafts the update. Reps approve in WhatsApp.
Remembers
Eighteen months of every promise, name, and objection. Searchable. Quoted back when it matters most.
Speaks where reps are
Briefs and approvals run on WhatsApp. No new app. No new login. No new tab to forget.
Shows the truth
The Town Hall dashboard reflects what was said on calls, not what reps had time to type.
Coaches quietly
Flags missed discovery questions and weak next steps. Privately. To the rep, before the manager asks.
Leaves cleanly
All data lives in your CRM in native fields. Cancel anytime. The Harbor stays open.
Four ways to live in Briefton.
Per seat, per month, billed annually. No free tier. Every plan includes the Library, the Wire, and the Harbor.
Resident
For individual reps who want a brief before every call.
- Pre-call briefs on WhatsApp
- Post-call write-back to HubSpot
- 6-month memory
- One CRM connection
Citizen
For teams of 5–25. The standard Briefton experience.
- Everything in Resident
- 18-month Library memory
- Town Hall dashboard
- Quiet coaching for reps
- Shared deal context
Mayor's Office
For sales orgs of 25–50 with a manager bench.
- Everything in Citizen
- Forecasting from real call signal
- Manager coaching reports
- Custom write-back fields
- SSO & audit log
Charter
For larger orgs, multi-region, or particular procurement.
- Everything in Mayor's Office
- Dedicated infrastructure
- Security review & DPA
- Migration assistance
- Named partner
HubSpot today. Pipedrive and Salesforce next.
What people ask at the gate.
Short answers. The longer ones live in the docs once we publish them.
01What CRMs does Briefton work with today?
HubSpot. Pipedrive and Salesforce are next. If you run something else, get on the list and tell us — we line up integrations by demand, not by vendor logo.
02Do reps need to install a new app?
No. Briefs and approvals run on WhatsApp. Reps already have it. No new login, no new tab to forget about by Wednesday.
03Where does my data live?
In your HubSpot, where it always was. Briefton reads, drafts, and writes back to native fields. Nothing is held in a parallel system. The Harbor stays open.
04Can my manager see what Chief tells me privately?
No. Coach observations are private to the rep. Managers see deal-level patterns and aggregate signal — never the rep's coaching transcript. The boundary is enforced at the database layer, not the prompt.
05How long does setup take?
About fifteen minutes. Connect HubSpot, confirm the rep on each deal, set working hours. The first brief lands the next time you have a meeting on your calendar.
06What happens if we cancel?
Everything stays in your HubSpot, in native fields. Briefton stops drafting and listening. No data held hostage, no migration to undo, no parting fee.
07Does Briefton work outside English?
v1 is English. Finnish, Swedish, and German are next — tell us your language on signup and we'll line it up. Briefs match the language of the conversation, not the rep's preference.
08When can my team get in?
Summer. The first hundred teams arrive this season; after that we open the gates more widely. Get on the list and we'll send you a postcard when your turn comes up.
Sales thrive in Briefton.
We're letting in the first hundred teams this summer. If you run a HubSpot shop and want yours to feel like the city, get on the list.
postage