Your HubSpot shop, on WhatsApp.
Briefton is a sales operator for HubSpot teams. Chief reads your pipeline, pings reps on WhatsApp when something matters, and writes outcomes back to native CRM fields — no parallel database, no extra app for reps to install.
The problem
Reps spend hours each week typing into HubSpot after the fact. Managers see a pipeline built from memory, not from the conversation. Coaching happens in side channels nobody logs.
What Briefton does
- Morning briefs on WhatsApp — act, skip, or snooze from the thread reps already check
- Private coaching — Coach notes stay with the rep; managers see patterns, not transcripts
- Meeting → CRM — Scribe summarizes Google Meet calls; reps choose what managers see
- HubSpot write-back — notes and stage changes land in native fields your reports already use
Setup in fifteen minutes
- Connect your HubSpot portal with OAuth
- Set team priorities and ICP in Town Hall
- Add rep WhatsApp numbers on the Desk
- Chief delivers the first brief after your next meeting
Pricing
From €79 per seat per month (Citizen tier). Charter teams with compliance reviews — contact City Hall.